I own a rather large store here in Singapore. I did not listen to my business associates when they said that the online marketplace would make my company obsolete sooner rather than later. Sure, prices are more competitive online, but I also knew that brick and mortar stores could stay relevant under the right circumstances. One of the things that I did when I first opened the doors a couple of years ago was talk with a mobile app developer in Singapore. I knew that I needed to offer some unique shopping experiences if I was going to be able to keep my doors open.
One of the things that I wanted to do was have a personal shopper assistance app that people could have with them as they went through the store. If they needed a price on a product, I wanted them to be able to just scan the bar code with their phone. If they needed the location of a department or even a specific item, I wanted them to be able to find it with the online map of the store that is in the app. Continue reading Rewarding My Customers for Their Loyalty